Get Out of Our Comfort Zone
Since the new year began, many projects have started at once. There are big waves of change in every part of our group—so strong that even I can’t control them. This is the biggest change I have seen since I became president. I believe the main reason for this wave is simple: people have found the courage to leave their comfort zones. For me, the turning point was in 2020, the year COVID hit. Up until then, we had been working hard, but we were mostly playing it safe. We thought that as long as we avoided big mistakes, we could keep going. However, by avoiding big failures, we also missed out on great successes. When COVID happened, I took the time to clearly imagine my own dreams and the future goals for the company. From then on, I decided to always try new challenges that bring me closer to those dreams, and to avoid things that don’t. Of course, investing in the future and taking on new challenges isn’t always easy. It might look strange to others, and there are investments th...