You create your guide, and the guides will lead you the right way

I've been working as a CEO for seven years, but at the beginning of my career, I wasn't entirely sure about the responsibilities that come with being a CEO. Initially, I was making decisions in reaction to things as they happened.

There's no one-size-fits-all answer to what a CEO does because there are various types of CEOs. However, in my opinion, there are at least five common, important factors in managing a company.

I use the word SMART as an acronym:


S: Strategy
M: Managing people
A: Action
R: Resilience
T: Building Trust


To be honest, these factors, while important, are not the entire picture. What truly matters is finding your own path as a CEO or founder. There's no single right way to be a CEO, but there should be your right way, regardless of what others say.



This is your life, your company. You must define your direction clearly so that you don't lose your way when faced with challenges.

The only thing you can fully trust is yourself. You have tremendous opportunities ahead of you.


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